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Digital Marketing

Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the Internet to engage with customers.

Syllabus

1. Introduction
a. A Brief History of Digital Marketing
b. Corporate Strategy Overview
c. Aspects of Sales and Marketing
d. Levels of Sales and Marketing Strategy
e. Marketing Strategy Overview
f. Digital Marketing Overview

2. Understand and Evaluate Digital Marketing (DM) Channels
a. Understand Available DM Channels
b. Evaluate DM Channels

3. Plan and Develop DM Channels
a. Plan and Develop Website Channel
b. Plan and Develop Mobile Channel
c. Plan and Develop Social Media Channel

4. Optimize Website
a. Optimize Website for Reach
b. Optimize Website for Relationship
c. Optimize Website for Reputation

5. Optimize Mobile/Tablet/Devices
a. Optimize Mobile Site and App for Reach
b. Optimize Mobile Site and App for Relationship
c. Optimize Mobile Site and App for Reputation

6. Optimize Social Media
a. Optimize Social Media for Reach
b. Optimize Social Media for Relationship
c. Optimize Social Media for Reputation

7. Other Important Elements of DM Channels
a. E-mail Marketing
b. Web Analytics
c. Search Marketing
d. Popular Social Media Platforms
e. Afliate Marketing
f. Search Engine Optimization